However, I don’t necessarily see the drop-off as an indication that there are fewer coaches joining the industry. The state of coaching in 2023 – ConclusionĪ total of 95 coaches completed the survey which was down from 111 in 2022 the results of which are here.How do you feel about your coaching journey?.What has stopped you from hiring a coach?.Have you ever hired a coach to help you with your marketing?.What is a coaching client worth to you?.How long do you spend marketing your coaching practice?.Where do you plan on marketing your business?.What did you spend on growing your coaching practice in 2022?.How much money do you need to earn as a coach?.How serious are you about succeeding as a coach?.How good was the marketing/business training you had?.Did your coach training offer help with marketing?.How much have you spent on coach-related training?.Where are you on your coaching journey?.Hopefully, you will leave a comment under the post offering your opinions/thoughts irrespective of whether you agree or disagree with me.Īlso, if you have any questions or if anything is unclear, please ask in the comments and I will answer as best I can. However, I’d be prepared to wager my firstborn (if I had one) that my results are far more indicative of an industry that is close to breaking point. Plus, because of the vagaries of social media and email marketing, it was a lot harder for me to get in front of my people because I couldn’t legally email anybody directly. So in 2021, exasperated at what felt like yet another work of pure fiction, I decided to do my own research by asking the people on my newsletter list and in the Fully Booked Coach Facebook group for their feedback.Īdmittedly, my sample size is a lot smaller as I only have about 10,000 coaches available to me and the ICF has over 50,000 members. Like previous reports, the 2020 publication bore no resemblance to what I was seeing and hearing from the coaches who hired me, took my masterminds or courses, or interacted with me on social media. The ICF has a lot to lose by suggesting that most new coaches are at best struggling and at worst utterly fucked before they even start. No organization is going to commission a report that will cast them in anything other than a very bright light. The last survey was conducted in 2020 and read more like a Hans Christian Andersen fairytale than a true reflection of where the coaching industry is at. The ICF (International Coaching Federation) has polled its members worldwide every four years since 2012 to get a feel for what is happening in the coaching industry. If, on the other hand, you want the opinions of a guy who has spent the last 18 years working in the coaching industry and has worked directly with over 500 coaches, then buckle up and stick around. If you want unicorns, rainbows and assurances that doing what you love will bring untold wealth, you’re in the wrong place. This post is going to be a tough read for any coach looking to get a feel for the state of coaching in 2023.īut it’s a necessary read if you’re looking to start a coaching business.
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